What are vouchers? 

A voucher either a small printed piece of paper or a virtually generated code that entitles the holder to a discount that may be exchanged for goods or services. Some advantages include: 

From a business point of view:

Attract more customers and generate additional traffic, studies show that there is a vast improvement in effectiveness and reach when you offer at least 20 percent off on any product, because people prefer buying things on sale, discounts serve as a ploy to attract more people to your store. 

Minimise advertising costs for business: Your Company’s name, address, and other pertinent information should be featured prominently on the coupon. Doing so will have prospects perceive your company as one that offers deals, leading them to visit your website for other discounts. 

Database of customers: You can use coupons at the customer acquisition stage to acquire customer data (phone number, email address, locations etc.) and build a database of customers who are interested in coupons, deals and discounts. 

New customers for business. Coupon marketing is very effective at attracting new customers, who will certainly boost your sales. Once a new customer visits your website, you have an opportunity to turn them into a repeat visitor. 

Move older products: Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. By offering mobile coupons, redeemable on such products, you will be reintroducing them to consumers. 

From a personal point of view:

Save money

The most obvious advantage of using vouchers is that you will be able to save money! Vouchers have been saving South Africans money for many years, some people rely on vouchers to get through their monthly grocery shopping.  

Combat inflation 

With an ever increasing inflation rate, the smart choice is to start investing in vouchers that can actually put money back into your pockets. Vouchers provide people with a means of saving money when they start feeling the pinch of inflation.  

Easy to use 

Vouchers are simple and easy to use. Vouchers can either be redeemed online as a virtual code or they can be redeemed in-store with an actual physical code. Smartphone apps which offer vouchers are also making waves, as this makes vouchers more convenient and accessible.